How does Generation Z differ culturally from previous generations?

Born between 1997 and 2012, Gen Z is the first generation that cannot remember a world without the internet - and it shows in everything they value.

The answer

Generation Z, encompassing roughly 2 billion people born between 1997 and 2012, represents the first truly digital-native generation. Pew Research data shows 95% own a smartphone and spend an average of 4.5 hours daily on social media. They are the most ethnically diverse generation in many countries and the most educated - 57% of 18-to-21-year-olds were enrolled in college in 2020 in the US, compared to 52% of Millennials at the same age. Gen Z prioritizes mental health openness, with 42% having received a mental health diagnosis according to a 2023 Harmony Healthcare survey. They favor brands demonstrating social responsibility - 73% are willing to pay more for sustainable products - and prefer experiences over material possessions.

Source: BBC News

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