How close was Marvel to disappearing before the MCU existed?
They literally bet their most beloved characters on a single movie.
The answer
On December 27, 1996, Marvel filed for Chapter 11 bankruptcy after its stock plummeted from $35.75 per share in 1993 to just $2.38 by 1996. The 1990s comics speculation bubble had burst, and Marvel was $250 million in debt. In 2005, Marvel secured a desperate $525 million credit line from Merrill Lynch, putting characters like Captain America, Thor, and Black Panther up as collateral. If their first self-financed film failed, they would lose the rights to those heroes. That gamble was Iron Man (2008), which grossed $585 million and saved the company, leading to Disney's $4 billion acquisition in 2009.
Source: Den of Geek
- Marvel
- bankruptcy
- Iron Man
- business history
More from Sci-Fi & Pop Culture
- How much money has the Marvel Cinematic Universe made at the box office?
- What happened when Stan Lee first pitched Spider-Man to his publisher?
- Did Robert Downey Jr. really improvise the line that changed the MCU forever?
- How did Black Panther change Hollywood's understanding of representation?
- Why does Marvel hide Easter eggs that take years to find?
- Was Marvel's Thanos actually copied from a DC villain?